Increase customer engagement towards your brand with a proper mobile strategy.
Smart technology innovation makes it important for every sector to have a mobile strategy. A study by Forester says that there will be 2.4Bn smartphone users by 2017. That means there will be greater access to mobile phones where more people will have phones than electricity!
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When I started working at the Blue Bay Inn in November 2014, I was transitioning from a decade in the corporate retail industry. I wasn’t worried about managing staff, keeping guests happy or maintaining the property – those things I could handle. But I was a little unsure about managing the property’s marketing myself.
