31 Mar

ITB 2017 – In a Nutshell

ITB 2017 ended in slightly ironic fashion, with half the world’s travel industry scrambling to get on a flight out of Berlin after airline strikes were announced. For those of you that have managed to make it home, we’ve rounded up some of our key insights from the event – read on for our top five learnings from the world’s biggest travel trade show: read more
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31 Mar

Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success: For destinations and travel brands to activate their content creation efforts, it’s crucial to put an effective distribution and measurement plan in place. Creating content itself can seem like the most daunting part, but if it doesn’t reach and resonate with your target audience, what was all that effort for? read more
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