Distribution strategy is one of the murkiest areas of revenue management for many hoteliers, it’s also one of the most important areas to manage carefully when you’re trying to drive direct bookings. read more

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being among the most popular. Unfortunately, in an effort to not be left behind by competitors, social media accounts are opened with little to no thought into what you should be posting and how to actually track the performance of these channels. Thankfully Google Analytics, offers many ways to track whether your social media marketing is actually bringing you useful traffic. One of the tools at your disposal is using UTM parameters to track exactly where referral traffic to your website is coming from. By knowing this information, you can tailor your social media strategy to focus on what is most effective at driving traffic to your website and, in turn, driving bookings. read more

JOHANNESBURG, South Africa and SOUTHLAKE, Texas – March 8, 2017 –  Tsogo Sun has launched a brand new Internet Booking Engine (IBE) on its tsogosun.com website to provide a streamlined and user-friendly hotel reservation experience for guests booking into any of its 14,000 hotel rooms – in over 90 hotels and 14 entertainment destinations across South Africa, Africa, the Seychelles, and Abu Dhabi. read more

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers read more

ITB 2017 ended in slightly ironic fashion, with half the world’s travel industry scrambling to get on a flight out of Berlin after airline strikes were announced. For those of you that have managed to make it home, we’ve rounded up some of our key insights from the event – read on for our top five learnings from the world’s biggest travel trade show: read more

Creating relevant and valuable digital content for travelers that is essential to marketing success: For destinations and travel brands to activate their content creation efforts, it’s crucial to put an effective distribution and measurement plan in place. Creating content itself can seem like the most daunting part, but if it doesn’t reach and resonate with your target audience, what was all that effort for? read more

The new joint Hotel Report highlights opportunities for hoteliers and other travel marketers to engage travelers at the right time, on the right device. read more

2017 is no time for hotels to merely ‘manage’; around the industry, signs in the latest available research and comments heard at the Americas Lodging Investment Summit seem to indicate that this year could be one of slow growth for revenue per available room. read more

It is safe to say that social media and the marketing force that goes into it are here to stay. This is largely due to the space’s ability to continuously evolve. Just 10 years ago Facebook morphed into a mainstream business tool, Twitter arrived, the iPhone exploded on the scene and Android phones followed closely behind. read more

Hospitality technology has evolved by leaps and bounds in recent years. In fact, until recently, there was no single software application for managing, let alone automating, all of the different functions that take place at a hotel or resort in a unified and integrated fashion. read more