03 Mar

Serenata NetHotel

Why CRM?
  • Create a strong and long term relationship with your guest
  • Communicate with dynamic, personalized and responsive content
  • Make your guests “addicted” to your hotel
  • Turn OTA bookings into direct bookings
  • Continuously monitor and react to the behavior of your guests
  • Cluster your guest data and reporting in one database
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03 Mar

Where Consumers Shop For Online Travel.

When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. Recent research examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the UK and the US) shop for and purchase their trips, with particular attention paid to online travel shopping and booking. read more
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27 Jan

Virtual Reality the Revolutionary New Sales Tool for Hospitality

VIP Worldwide will be creating a series of Virtual Reality experience films for The Cotton House, Barcelona part of Autograph Collection Hotels, Marriott International’s distinctive portfolio of high personality, one-of-a-kind independent hotels. The five-star hotel fills the space which previously played home to the headquarters of Spain’s Cotton Textile Foundation, an emblematic 19th-century building in a neoclassical style. The hotel has 83 elegant and comfortable rooms, of which seven are spacious suites. read more
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27 Jan

In Focus: African Hotel Market Update

Introduction And breathe……… Wow, 2016 was quite a year and turned the world on its head; the UK voters opted for Brexit and the US electors chose Donald Trump as their next president. These monumental decisions will have far-reaching ramifications that will impact on us all, including Africa. read more
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27 Jan

Three Trends That Will Rock Hotel Marketing in 2017

The revolution continues. The driving forces in hotel and resort marketing continue to morph, as the search for a winning formula drives innovation, experimentation, and change. Right now three big arenas loom as the most exciting – and impactful – especially for hotel marketers at the higher price points.That’s because the fight for guests at the four and five star is fierce and it is not getting any easier. Successful marketers know that their path to prosperity is paved with bright, new ideas.
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27 Jan

Deliver on your 2017 sales goals

The best way to ensure your hotel meets its sales goals in 2017 is to leverage high-demand periods and mitigate risk over low-demand timeframes in your market. Now is the time to review those demand periods, identifying booking trends that suggest either higher or lower than normal demand. It’s always best to put your strategies in place early in order to maximize revenue throughout the year. read more
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27 Jan

Six tips for a data-driven 2017

As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even more pressure to perform, many hospitality executives are making a New Year’s resolution to take better advantage of their organization’s data. With all of the buzz and hype around data and data science, it’s easy to resolve to “get more of it”. It’s harder to actually do it. 
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27 Jan

Customer service success starts with employee training

Independent hotels can be nimble when it comes to employee training, and the plans and procedures hoteliers put in place can take them to the top when it comes to guest satisfaction. REPORT FROM THE U.S.—Customer service standards can make or break any hotel, especially when it comes to online review sites such as TripAdvisor. Due to the nature of their business, independent hoteliers can be nimble when it comes to training employees to set them up for service success. read more
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27 Jan

Sabre helps Emirates to enhance traveller experience using merchandising technology

Sabre supports Emirates airline’s vision to personalise experience for passengers, creating better service and new revenue opportunities

Sabre Corporation (NASDAQ: SABR) is supporting Emirates airline with industry-leading technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares.  Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre. read more
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19 Dec

Hospitality Plus in 2016

We are driven by hospitality digital change management, and we are stimulated by challenges.   In 2016 we noticed an increasing level of digital awareness in the hospitality and tourism industry globally. These are driving fresh business models and organisation structures across the industry.   Our region has not been spared, and at Hospitality Plus we have embraced this dynamic shift in digital solutions and now, with more services. As we gradually diversify our solutions and services across multiple touch points we are settling down with a larger client base across 61 countries with growing confidence. read more
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