10 May

How your website can stand out in a crowded internet

In the fight with OTAs for direct bookings, a superior website design can tip the scales in the favor of individual properties. With the multitude of booking options available to travellers, owners and asset managers should recognize that it is more important than ever for their hotel or resort website to stand out from the crowd and drive direct bookings. The property’s website needs to offer a distinct impression and presentation that creates a unique public persona and differentiates it from branded websites and online travel agencies. read more
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06 May
27 Apr
26 Apr
26 Apr

Hyatt bids for direct bookings with 10% discount

Hyatt announces plans to offer Hyatt Gold Passport members up to a 10% discount for booking direct. Hyatt Hotels Corporation announces the launch of an exclusive discount for Hyatt Gold Passport members, rewarding loyal guests with an up-to-10-percent discount for bookings made through Hyatt.com or the Hyatt mobile app.

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26 Apr

Where do you fit in the new digital ecosystem?

An overview of the trends shaping the technology, media, and telecom industry

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Over the last 30 years, in a constantly shifting environment, TMT companies have struggled to gain solid ground, aiming to ride the trends of digital evolution and navigate the resulting disruption. Better understanding the underlying trends is key—as is comprehending the digital ecosystem as a whole.

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11 Apr

Expedia Chair Barry Diller: Artificial Intelligence Will Be Travel’s Next Big Thing

This year won’t be the year of artificial intelligence (AI). But it’s coming and artificial intelligence will be transformational. That summarizes the sentiments of Barry Diller, the chairman and senior executive of both Expedia and IAC/InterActiveCorp, who says that machine learning and artificial intelligence will combine to manage companies’ big data troves and there will be layers of innovation “tacked onto distribution systems.” read more
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31 Mar

Guest Post: 3 Simple Strategies to See Your Direct Bookings Skyrocket

Guest Author: Pam Levesque, General Manager, Blue Bay Inn Facebook page When I started working at the Blue Bay Inn in November 2014, I was transitioning from a decade in the corporate retail industry. I wasn’t worried about managing staff, keeping guests happy or maintaining the property – those things I could handle. But I was a little unsure about managing the property’s marketing myself. read more
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31 Mar

Google is completely redesigning AdWords: Offers first peek

The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop.
On Monday, the company announced the start of a major redesign process aimed at rejuvenating the AdWords interface. The last time Google touched up AdWords was way back in 2008. read more
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31 Mar

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